Terms and Conditions of Use – Writly

1) Definitions

• Campaign: the configuration of market/target, offer, message, channels, rules, and qualification criteria.
• Prospect / Lead: a third party contacted, or available to be contacted, within a Campaign.
• Channels: the outreach channels Writly uses — email, SMS, WhatsApp, Instagram, and LinkedIn.
• Contacted Lead: a Prospect to whom Writly has sent at least one outreach message within a given Campaign. This is the billable event.
• Warm Reply: a reply from a Prospect that is routed to the Client for follow-up.
• Deposit / Credits: the prepaid balance the Client funds and from which per-contact fees are debited.

2) Scope of the Service (What Writly Does and Does Not Do)

Writly operates a done-for-you system to run cold outreach to Prospects on behalf of the Client. Writly may perform: lead discovery and enrichment, message writing, sending outreach across Channels, follow-up sequencing, and consolidation of results into a dashboard.

The Client understands that closing sales and final conversion depend on follow-up, offer, pricing, responsiveness, and other external factors; therefore, Writly does not guarantee results (see Section 10).

3) Acting on the Client's Behalf

The Client authorizes Writly to contact Prospects on the Client's behalf and to use the trade name, offer, and materials provided or approved by the Client.

Where outreach is sent from sending domains, mailboxes, or messaging accounts (including WhatsApp, Instagram, or LinkedIn accounts), the Client represents that it owns or is authorized to use those accounts and authorizes Writly to send on its behalf. Writly may rotate or adjust sending infrastructure for deliverability, reputation, or compliance reasons.

Writly may pause Campaigns if it detects legal risk, abuse, mass opt-out or spam complaints, or policy violations.

4) Dashboard, Leads, and Exports

The Client will have access to a dashboard within Writly to review Contacted Leads, replies, and outcomes, and to follow up with interested Prospects. The Client is responsible for following up with interested Prospects and for commercial agreements, promises, pricing, and fulfillment of what is offered.

The Client may export Contacted Leads (Prospects the Client has paid to contact). Lead records that have only been matched or previewed but not yet contacted are provided for preview only and are not available for export. The Client agrees not to attempt to circumvent this restriction.

5) Deposits, Credits, and Billing

Writly operates on a prepaid model. The Client funds a balance (a Deposit) with a minimum of $250 USD through Stripe. Writly debits $0.25 USD per Contacted Lead, charged once per Prospect per Campaign on the first outreach message sent in that Campaign. The same Prospect contacted in a different Campaign is charged again for that Campaign.

No subscription: there is no recurring monthly fee. Credits do not expire: your balance remains available until used.

The Client authorizes Writly and Stripe to charge the payment method provided at checkout for Deposits and any applicable taxes or payment-method fees. Writly may pause outreach if the prepaid balance is insufficient.

No guaranteed minimum: the Deposit does not imply a minimum number of replies, meetings, or interested Prospects.

Billing disputes: if the Client believes a billing event was incorrect, the Client may contact Writly within 7 calendar days. Writly will review and, if applicable, make the corresponding adjustment.

Taxes and fees: the Client is responsible for any applicable taxes or payment-method fees, if any.

6) Channel Compliance and Anti-Spam

Outreach across Channels is subject to laws, regulations, and platform rules that vary by jurisdiction and channel. Writly applies reasonable compliance measures and honors opt-outs:

• Email: messages identify the sender and include a way to opt out, consistent with the CAN-SPAM Act and similar laws. Unsubscribed recipients are suppressed.
• SMS: recipients can reply STOP to opt out and HELP for help. SMS is subject to applicable messaging laws and mobile carrier (10DLC) requirements.
• WhatsApp and Instagram: governed by Meta's platform terms and policies; sent from accounts the Client owns or authorizes.
• LinkedIn: governed by LinkedIn's platform terms; sent from accounts the Client owns or authorizes.

If a Prospect requests no further contact, Writly and/or the Client will add the Prospect to a suppression list to prevent future contact.

The Client is responsible for ensuring that its product/service is lawful and offered in a non-deceptive manner, that it has a lawful basis to contact the Prospects in its Campaigns and any lists it provides, and that any messaging, claims, landing pages, and materials it approves are truthful and compliant.

No legal advice; no evasion: Writly may share operational best practices but does not provide legal advice. The Client agrees not to request or pressure Writly to evade opt-out requests, suppression lists, or regulatory or platform requirements. If the Client does so, Writly may pause or cancel Campaigns due to compliance risk.

7) Data, Privacy, and Ownership

The Client authorizes Writly to process data necessary to run Campaigns, source and enrich leads, send and report on outreach, maintain suppression lists, and improve the system. Writly may use aggregated and/or anonymized data for analytics and internal improvements.

The Client retains rights to its brand and provided materials; Writly retains rights to its technology, processes, models, and systems. Our handling of personal data is described in our Privacy Policy.

8) No Guarantee of Results

Writly does not guarantee the number of Contacted Leads who reply, meetings, sales, revenue, or conversions.

Results depend on factors outside Writly's control (offer, pricing, timing, industry, competition, target quality, deliverability, and platform conditions).

9) Prohibited Use and Suspension

The Client may not use Writly for:

• fraud, impersonation, deception, or abusive practices;
• illegal content or content that violates third-party rights;
• prohibited or heavily regulated products/services without Writly's prior written approval;
• harassing or threatening messages, unsolicited bulk messaging without a lawful basis, or practices intended to evade anti-spam, platform, or opt-out rules.

Writly may suspend or terminate access and pause Campaigns if it detects legal risk, abuse, or policy violations.

10) Termination and Refunds

The Client may stop using the Services at any time in accordance with the rules in effect within the Platform.

Deposits and credits are non-refundable. The prepaid balance is consumed as outreach is sent and any unused balance does not expire, but is not refundable except where required by applicable law.

Writly may retain amounts necessary to cover outreach already sent and not disputed within the allowed timeframe.

11) Limitation of Liability

To the maximum extent permitted by law, and recognizing that Writly acts as a provider authorized by the Client to conduct outreach on its behalf:

No liability for results or outreach effects

Writly will not be liable for (i) commercial results (replies, sales, revenue, meetings, conversions), nor for (ii) typical outreach consequences such as opt-out or spam complaints, negative reception from Prospects, deliverability issues, account or platform restrictions, or any impact on the Client's reputation or brand.

Exclusion of indirect damages

In no event will Writly be liable for indirect, incidental, special, punitive, or consequential damages, including loss of revenue, loss of profits, loss of opportunities, loss of data, or reputational harm, even if Writly has been advised of the possibility of such damages.

Maximum liability cap

If, despite the foregoing, a court determines that Writly has any liability, Writly's total and aggregate liability will be limited to the amount actually paid by the Client to Writly during the 90 days preceding the event giving rise to the claim.

Mandatory exceptions

Nothing in these Terms excludes or limits liability to the extent prohibited by law (for example, intentional misconduct or gross negligence where applicable).

12) Indemnity

The Client will indemnify, defend, and hold harmless Writly (including its affiliates, directors, employees, and contractors) from and against any claim, investigation, fine, damage, cost, or expense (including attorneys' fees) arising from:

• (a) the Client's offer or product/service;
• (b) claims, materials, messages, lists, or instructions provided or approved by the Client;
• (c) the Client's use of Writly in violation of applicable laws or platform policies;
• (d) third-party complaints or actions arising from the Campaign conducted on the Client's behalf, except where Writly's intentional misconduct or gross negligence is proven (if required by law).

13) Modifications

Writly may update these Terms. If changes are material, Writly will make reasonable efforts to notify the Client. Continued use constitutes acceptance.

14) Governing Law and Disputes

These Terms are governed by the laws of the State of Florida, USA. Any dispute will be resolved in Florida, USA, unless otherwise agreed in writing.

15) Contact

Support and requests: hello@writly.io

16) SMS Communications (Text Messaging)

This section applies to recipients of SMS messages sent by Writly as part of a Client's outreach Campaign.

Sender identity

Writly sends outreach SMS on behalf of its Clients. Messages identify the business on whose behalf they are sent and relate to that business's offer.

Message frequency and rates

Message frequency varies by Campaign. Standard message and data rates may apply.

Opt-out (STOP) and help (HELP)

You can reply STOP to any message to opt out of further SMS at any time, and HELP for help. Once you opt out, your number is added to a suppression list.

Privacy

For information about how we handle your phone number and SMS data, see our Privacy Policy.

Operating entity

Writly is operated by X Group Prime LLC, EIN 33-1432499, based in Doral, FL.

Supported carriers

Writly's SMS messages are supported on major U.S. wireless carriers. Carriers are not liable for delayed or undelivered messages.